Ricki Rum Beach Club

Developed a creative brand strategy and seasonal content campaign for Ricki Rum focused on elevating the brand’s lifestyle presence across social media. This project included trend forecasting, visual identity direction, content and photoshoot concepts, influencer and travel marketing ideas, community-driven initiatives, and TikTok/Reels growth strategies. The campaign blended sustainable fashion with aspirational coastal storytelling to position the brand as a modern, travel-inspired swimwear label rooted in both California and East Coast beach culture.