El Pollo Loco

Developed a strategic rebrand and digital marketing campaign for El Pollo Loco focused on repositioning the brand for a younger Gen Z audience. This project included target market research, consumer personas, influencer and streaming partnership strategy, app UX recommendations, and integrated social campaign concepts. Key initiatives centered around community-driven engagement, gaming and sports culture, TikTok menu hack trends, and experiential partnerships designed to increase brand awareness, app downloads, and cultural relevance among younger consumers.